Jobs in Germany
As our Brand & Strategic Initiatives Lead, you will play a pivotal role in developing strategic partnerships, expanding brand visibility, and executing cross-industry campaigns. You’ll act as a bridge between the crypto world and traditional sectors, leveraging your strong network and expertise to create mutually beneficial collaborations. This position requires someone with a proven track record in partnership development, campaign management, and media relations—preferably with experience in mainstream media or similar high-impact environments.
Tasks
1. Strategic Partnership Development
- Identify and engage potential partners across non-crypto sectors such as finance, technology, and digital media.
- Cultivate long-term relationships with key stakeholders in target organizations.
- Negotiate and formalize partnerships that align with our brand values and objectives.**
2. Brand Awareness Expansion**
- Represent the company at industry conferences, seminars, and workshops outside the crypto space to increase brand visibility.
- Oversee the creation of educational content (articles, whitepapers, webinars) targeted at traditional sectors.
- Build and maintain relationships with mainstream media outlets to secure coverage and feature stories that enhance brand recognition.**
3. Campaign Ideation and Support**
- Collaborate with internal creative teams to brainstorm and develop innovative campaigns that appeal to a broader audience.
- Design initiatives that highlight the intersection between the crypto space and traditional industries.
- Allocate resources effectively to ensure campaigns meet strategic goals.**
4. Special Projects and Execution**
- Launch special projects or campaigns in collaboration with our creative lab.
- Develop and implement a comprehensive brand awareness strategy during the trial period.
Requirements
Experience:
- Minimum 5 years of experience in strategic partnership development, campaign management, or media relations.
- Proven success in managing high-impact projects or campaigns.
- Strong network outside the crypto sector, preferably within mainstream media or related industries.
Skills:
- Excellent negotiation and relationship-building skills.
- Strong understanding of branding principles and cross-industry dynamics.
- Ability to manage budgets and allocate resources efficiently.
- Fluent in English (both written and verbal).
Benefits
- Opportunity to shape the future of our brand and its presence in traditional sectors.
- Competitive compensation package.
- Flexible work arrangements (remote-friendly).Chance to work with a dynamic and innovative team.
If you’re passionate about building bridges between industries, driving brand growth, and executing impactful strategies, we’d love to hear from you!
