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  • Flora Food Group

    Hamburg

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    About Flora Food Group

    We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.  

    Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

     

    You are a driven, strategic team player who wants to join a dynamic and vibrant workplace? As Senior Category Manager (m/f/d) you will be responsible for building long-term commercial strategies & assessing marketplace growth opportunities for the global leader in plant-based foods. 

     

    Preferred location: Hamburg (we also have offices in Vienna & Zurich) 

     

    Position Overview: We are seeking a Senior Category Manager to lead our category strategy and accelerate our ambitious growth journey. Reporting to the Revenue Growth & Category Management Lead DACHIT (Germany, Austria, Switzerland, Italy), this role requires a strategic thinker with a strong analytical mindset, exceptional leadership skills, and a deep understanding of market trends and consumer behaviour. 

     

    Key Responsibilities: 

    • Category Strategy Development: 
      • Develop and implement comprehensive category strategies that align with overall business objectives 
      • Conduct market analysis to identify opportunities for growth and optimization 
    • Market Insights & Analysis: 
      • Analyse sales data, market trends, and consumer insights to inform category decisions 
      • Monitor competitor activities and assess potential impacts on our categories 
    • Performance Tracking: 
      • Establish new performance tracking rituals & routines and regularly report on category performance to the business 
      • Use insights to adjust strategies and improve overall category performance 
    • Product Portfolio Management: 
      • Collaborate with cross-functional teams (Revenue Growth Management, Finance, Marketing) to drive strategic innovation projects 
    • Trade Category Leadership: 
      • Analyse trade and consumer panel data to deliver retailer sell in stories in collaboration with Trade Marketing and Key Account Managers 
      • Lead and implement strategic assortment optimization projects  
      • Lead and develop a Category Management Specialist 

     

    So, what does it take to be successful in this role?  

    • Bachelor's degree in Business, Marketing, or a related field 
    • 5+ years of experience in Category Management or similar field ideally within the FMCG sector 
    • Proven track record of successfully developing and executing category strategies 
    • Strong analytical skills with proficiency in data analysis tools 
    • Excellent communication and interpersonal skills; negotiation skills are a plus 
    • Ability to work cross-functionally and influence at all levels of the organization 

     

    What's next  

    • If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Felix Cheison, Talent Acquisition Specialist DACH, an email to [email protected]. The deadline to apply is on the 11th of November. The first interview will take place on the 12th and 13th of November, the 2nd Interview will be on the 18th and 19th of November, and the final interview will be 3 days after.  

     

    We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

    Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

    No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics. 

     

     

     

     

     

     

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