You know what’s better than just hearing about game-changing campaigns? Leading them! We’re looking for a creative and strategic Team Lead – ATL Marketing (f/m/x) who’s ready to take Formo’s brand to the next level. If you’re all about bold, high-impact campaigns that capture attention and spark curiosity, this is your moment to shine.

As the driving force behind our mass media marketing, you’ll craft and execute campaigns that build awareness, inspire trust, and make Formo a household name. This isn’t just marketing—it’s a moo-vement, and we’re ready for you to lead it.

Aufgaben

What You’ll Be Doing

Craft & Execute Impactful Campaigns: Dream up and launch high-impact ATL campaigns across channels like TV, OOH, programmatic, radio, and podcasts
Own the Brand Narrative: Lead Formo’s storytelling efforts, ensuring every campaign screams “easy-cheesy and unmistakably Formo”
Strategic Media Buying: Oversee media partnerships, negotiate placements, and optimise spend to maximise ROI
Performance Analytics: Track, measure, and refine campaigns to ensure we’re hitting (and exceeding) key metrics
Collaborate & Inspire: Work closely with our creative teams, external agencies, and internal stakeholders to align campaigns with Formo’s mission and values
Innovate Boldly: Constantly push the envelope with creative strategies that stand out in a competitive landscape

Qualifikation

A degree in marketing, business, or communications—or something equally impressive
5+ years of experience in ATL marketing, preferably in consumer goods, media agencies, or DTC brands
Proven track record managing large-scale campaigns across multiple channels (TV, OOH, radio, paid digital)
Expertise in media buying, branding, and analytics—you live and breathe campaign optimization
Stellar project management and leadership skills, with the ability to inspire both internal teams and external agencies
Strong storytelling skills with an eye for creative direction
A passion for bold ideas, strategic thinking, and turning vision into action
Fluency in German and English (written and spoken)

Bonus Points If You Have

Experience working with FMCG or sustainability-focused brands
Familiarity with programmatic advertising platforms and tools
A knack for identifying trends and jumping on them at just the right time

Benefits

Next to regular delicious cheese tastings, we do offer a variety of other different benefits such as:

A mobility budget that will help you get around
Discounted access to Urban Sports Club or Wellpass or Jobrad membership
ESOP options, so you can own a stake in the company’s success
A laptop of your choice, to make sure you’re fully equipped
Corporate benefits to help you save on everyday expenses
Weekly team lunches to connect with your colleagues
Regular team events and company offsites

Disclaimer

Formo is an equal opportunity employer. We celebrate diversity and are committed to creating a diverse and inclusive environment for all employees. We do not discriminate on the basis of race, genetic information, color, physical or mental disability, religion, marital status, age, national origin, ancestry, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.

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