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  • Berlin

  • Hagius is a health club redefining wellness through neuroscience-driven movement and holistic health practices. We are seeking an experienced and results-driven Digital Marketing Manager to build and lead our entire digital marketing structure from the ground up. This role requires a strategic and creative thinker who can implement automated email marketing, establish a compelling brand storytelling across platforms, and scale our online presence while ensuring alignment with our Head of Sales’ strategies.

    Tasks

    Marketing Strategy & Automation

    • Develop and implement an automated email marketing strategy using HubSpot & ActiveCampaign, ensuring smooth workflows and alignment with sales.

    • Optimize email sequences for lead nurturing, customer retention, and re-engagement.

    • Establish data-driven growth strategies across all digital channels.

    Social Media & Content Creation

    • Manage and grow Hagius’ digital presence across LinkedIn, Instagram, Facebook, and TikTok.

    • Create and oversee content strategy for storytelling across all platforms, ensuring consistency in branding.

    • Plan and execute Instagram & Facebook Ads for lead generation and engagement.

    • Develop Hagius Ambassadors Program to establish brand advocates and organic brand growth.

    • Create a monthly newsletter with compelling content tailored to our audience.

    Performance Marketing & Analytics

    • Develop and execute performance-driven paid advertising campaigns (Google Ads, Meta Ads, etc.).

    • Monitor and analyze key metrics (traffic, conversions, cost per lead, etc.) and provide insights to optimize performance.

    • Ensure SEO best practices for website content to drive organic traffic.

    • Implement tracking tools and data analytics to monitor effectiveness.

    Digital Advertising:

    • Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram.

    • Optimize ad performance to ensure high ROI and maximum reach.

    Website Management:

    • Optimize the Hagius website for user experience, SEO, and lead generation.

    • Implement tracking tools to monitor visitor behavior and conversions.

    Email Marketing:

    • Design and manage email campaigns to nurture leads and retain members.

    • Develop targeted, personalized email strategies to drive engagement.

    Analytics and Reporting:

    • Track and analyze marketing performance metrics (e.g., traffic, conversions, cost per lead).

    • Provide actionable insights to improve campaigns and achieve growth targets.

    Campaign Development:

    • Collaborate with the Head of Sales to ensure cohesive marketing campaigns.

    • Develop strategies that align with Hagius’ brand identity and mission.

    Requirements

    • Self-driven and highly motivated marketer with proven experience in building and scaling digital marketing structures.

    • Experience in wellness, fitness, or luxury industries is a strong plus.

    • Strong knowledge of email marketing automation, paid advertising, and content marketing.

    • Hands-on expertise with HubSpot, ActiveCampaign, Google Analytics, Meta Ads Manager, and other relevant platforms.

    • Portfolio & case studies demonstrating past success in digital marketing are required.

    Skills:

    • Expertise in paid advertising platforms, SEO, and email marketing tools (e.g., Mailchimp, HubSpot).

    • Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.).

    • Strong understanding of lead generation and conversion optimization strategies.

    Mindset:

    Data-driven, creative, and passionate about wellness and health.

    Attributes:

    Detail-oriented, proactive, and skilled at managing multiple projects.

    Languages:

    Fluency in English (written and spoken); German is a plus.

    Benefits

    • Full ownership of our digital marketing strategy – shape and execute marketing efforts from the ground up.

    • Access to Hagius facilities and wellness programs.

    • Collaboration with a forward-thinking team passionate about innovation in wellness.

    • A unique opportunity to create and scale a leading wellness brand.

    • Opportunity to lead digital marketing for a cutting-edge health club.

    If you’re ready to drive Hagius’ digital transformation and build a world-class marketing ecosystem, apply now and help shape the future of wellness.

    Application form

    Apply for the job by filling the job application form with your details

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