Performance Marketing Manager

About the job

• Location: Munich (Hybrid, 2 days minimum in office per week)
• Hours per week: 40
• Reports into: CEO
• Salary: 55,000 – 75,000 (dependant on experience)
• Vacation days: 28 days

Please Note: We are only considering candidates in Germany at this time.

Do you want to be part of a scaling young company?

For the international scaling of our hunting app MyHunt / Jagdgefährte, we are looking for a Performance Marketing Manager to join our team.

Do you love performance marketing and nature and want to be part of a young and motivated team? Are you a hunter? Then this is your chance to become part of one of the fastest-growing companies in the hunting sector! With our app MyHunt / Jagdgefährte we offer a multi-platform solution for hunters, land and wildlife managers, which accompanies you throughout the entire hunting journey—planning and organisation, recording adventures, promoting biodiversity and species conservation.

Our young team consists of 14 (and growing) talented people with a passion for new technologies and sustainable hunting.

Tasks

• Take complete ownership of our acquisition funnel from discovery to conversion, utilising best practise online performance marketing.
• Identify user needs by deeply understanding customer behaviour and how our product works globally to create data-driven stories and content to drive conversion.
• Lead go-to-market product launches by owning development of audience strategy, value proposition, messaging, positioning, and communication strategies.
• Develop research plans alongside our Product team to uncover customer insights, steer, and validate the product and marketing roadmaps, while staying on top of the competitive landscape.
• Lead the marketing team to develop market-leading campaign calendars designed to drive engagement across the entire funnel, from acquisition to free trial through to paying conversion and retention.
• Own tone of voice and style guides for our various markets, adapting campaigns and align to local nuances.
• Run experiments to test hypotheses, bringing analytical rigour to campaigns for informing the go-to-market strategy across Europe.
• Deliver campaigns with a strong bias for growth and business impact.
• Grow our collaborative efforts with other brands and content creators on mutual advertising campaigns.
• Explore additional revenue avenues through marketing placements within our platform and communications.
• Create accurate, insightful reports showing how and where we can improve, where we should focus and how we can grow further in new areas.

Requirements

• You have 3+ year’s experience working in a Performance Marketing role in a B2C app or software based company OR within the hunting industry.
• A demonstrable experience in growing users/revenue in previous roles.
• The tasks within “Your Tasks and Responsibilities” are not new to you, instead you are fully confident in them.
• Furthermore, you have strong experience in Facebook, Instagram and Google performance ads, CRM & email platforms (we use customer.io), SEO, content management, reporting software (we use Singular & Mixpanel amongst others), affiliate and influencer marketing.
• You love new technologies and want to help create the best wildlife management/hunting app.
• You work proactively, have an independent way of working as well as a pronounced hands-on mentality.
• Fluent in written and spoken English and either German or French (or both!).
• Ideally, you have some hunting knowledge or are willing to learn how hunting contributes to conservation.
• Reliability, adherence to deadlines, and conscientious work form part of your strengths.
• You are located in or next to Munich (home office possible multiple days a week once onboarded, but we prefer to regularly work together in our office at least two days per week).

Benefits

• A unique product & exciting prospects in a fast-growing company in the hunting sector (and the biggest in Europe).
• Real participation in the success by increasing the product-market-fit in different markets.
• Independent work with free time management.
• An open, multicultural and young corporate culture with flat hierarchies and a lot of freedom, flexibility, and creative possibilities.
• A permanent position in Munich.
• Great holiday and salary arrangements.
• Exciting team events, pool & foosball tournaments, drinks and BBQs on the roof terrace.

Does passionate work, team spirit and personal development play just as important a role for you as they do for us? Then we look forward to getting to know you! Send us your application and covering letter today!