Jobs in Germany
Purpose of the position:
The key purpose of this position is to support the Group Marketing Team.
Responsibilities:
Market, Category and Brand analysis support – across countries:
Regular analysis of Nielsen standard reports on total market and categories in collaboration with the market research team.
Regular analysis on specific topics, including demanding country data to get complete picture (i.e. Better for You, Kettle chips, …) performance analysis
Ad-hoc analysis on request (Category Leaders / Marketing Managers)
Mental/physical availability and penetration overview international brands:
Set up international overview on international brands and update on annual basis
Penetration monitoring and deep dives.
Mental: local U+A and shopper (Gfk or equivalent) data for international brands / exchange with Media Director to pull together overview on international brand media investment
Physical: key local retail data for international brands’ core SKUs / exchange with International Sales Team team to retrieve information from the Local Sales Diamonds
Competitive monitoring:
Competitive analyses of new NPD launches - performance analyses of what is working what is not working
Market innovation tracking: Competitive news tracker, local insights teams, Nielsen data…
Innova database reporting
Trends reporting
Ad hoc Admin support:
Samples support: Sending and requesting + International support
Raising POs
Organising meetings
What specific meetings could our working Student attend?
Research debriefs
Group Commercial Team Meeting
Category Core team meetings (where applicable)
