CRM Executive (f/m/d)

Your mission

The Online Sales team drives the success of our websites and marketing channels across all regions, ensuring a seamless and impactful presence. Their dedication and innovation consistently deliver impressive results, shaping the future of our business.

We are seeking a motivated and detail-oriented CRM Executive to join our team. In this role, you will support the implementation, maintenance, and optimisation of our CRM (Customer Relationship Management) system. Your main goal will be to help manage customer data, enhance customer engagement strategies, and assist in executing CRM campaigns. This position is ideal for individuals looking to grow their career in CRM, marketing, and data-driven customer experience management.

You can easily work remotely with us - but we would of course also be happy if you started at our Berlin office!

• CRM Maintenance and Administratio n:
  • You assist in the day-to-day management and maintenance of the CRM platform
  • You ensure data integrity by regularly updating and cleaning customer data
  • You will troubleshoot any CRM-related issues and work with the technical team to resolve them
  • You support the creation and execution of email marketing campaigns
• Customer Segmentation & Engagement:
  • You assist in segmenting customer data for personalised communication
  • You will help develop and refine customer personas for targeted marketing efforts
  • You will help develop strategies for improving customer loyalty, engagement, and lifetime value
  • You support the personalisation of the customer journey through targeted communications and offers
• Data Analysis and Reporting:
  • You will analyse customer behaviour, preferences, and engagement patterns
  • You can generate insights from CRM data to help improve customer satisfaction and retention
  • You will produce regular reports on customer segments, sales trends, and campaign effectiveness
  • You will monitor campaign performance, generate reports, and provide insights to improve future campaigns
• Cross-functional Collaboration:
  • You can collaborate with the sales, customer service, and marketing teams to ensure alignment on CRM strategies
  • You assist in integrating CRM data with other business systems such as eCommerce platforms or marketing automation tools
• CRM Optimisation:
  • You like to stay updated on the latest CRM tools and best practices to recommend improvements
  • You can help identify opportunities to automate workflows within the CRM system

Your profile

• Education:
  • Ideally you completed a bachelor’s degree in Marketing, Business, Information Technology, or a related field
• Experience:
  • You have 1-2 years of experience in a CRM, marketing, or customer service role
  • You are familiar with the CRM system Klaviyo
• Skills:
  • You have strong analytical skills with the ability to interpret data and trends
  • You possess a basic understanding of marketing principles and customer engagement strategies
  • You have good attention to detail with strong organisational and time management skills
  • You have good communication and interpersonal skills
  • You speak fluent English and German
• Preferred Qualifications:
  • Ideally you already have experience working with email marketing, customer databases, or digital marketing
  • Basic knowledge of email marketing and automation tools is a plus
  • A basic understanding of HTML/CSS to customise email templates would be a bonus

Your Benefits

• Grow beyond yourself - with us you can expect varied activities with a lot of responsibility and the opportunity to develop yourself further
• We offer you a better work-life balance thanks to flexible working hours and 28 days' holiday a year
• On top of that, you have the option of 10 days of workation per year
• Of course, we will provide you with the hardware you need to do your job
• Fancy some booze? You'll receive an employee discount on our products as well as a free 700ml spirit with each new flavour launch
• Be part of a familial and dynamic company - we value communication at eye level and enjoy celebrating our successes together twice a year at our winter and summer parties. We also organise regular team events
• You get access to our corporate benefits and we subsidise your company pension scheme by 25%
• You can choose between a subsidy for public transport, Urban Sports Club or JobRad Would you like to become part of our Moonshine team? Great, we're looking forward to your application!