Web Optimisation Specialist (f/m/d)

Your mission

The Online Sales team drives the success of our websites and marketing channels across all regions, ensuring a seamless and impactful presence. Their dedication and innovation consistently deliver impressive results, shaping the future of our business.

This role blends data analysis, strategic thinking, and execution, making it ideal for someone who wants to push performance through insights and creative onsite initiatives.

You can easily work remotely with us - but we would of course also be happy if you started at our Berlin office!

• Data Analysis & Performance Monitoring:
  • You will use tools like Google Analytics, Hotjar, or other data platforms to track and analyse website traffic, user behaviour, and conversion patterns
  • You can identify bottlenecks, drop-off points, and opportunities for improving website performance.
  • You will set measurable performance indicators such as bounce rate, average session duration, conversion rate, and revenue per visitor
  • You can create regular reports summarising key insights, test results, and performance improvements, and present them to stakeholders
• A/B Testing & Experimentation:
  • You can design, implement, and manage A/B tests, multivariate tests, and other experiments to assess changes to user experience, content, or design
  • You will analyse the results of experiments and make data-driven recommendations to optimise the site
• O nsite Activations Planning:
  • You will plan and execute onsite activations such as product launches, seasonal promotions, sales campaigns, or customer engagement initiatives
  • You will collaborate with marketing and design teams to align website content with broader campaigns and ensure optimal placement of activation elements (banners, pop-ups, calls-to-action)
• Conversion Rate Optimisation (CRO):
  • You will drive improvements in conversion rates by refining website content, optimising landing pages, and improving form completions
  • You will focus on increasing the effectiveness of calls-to-action (CTAs), product placement, and checkout processes
• Cross-functional Collaboration:
  • You will collaborate with marketing, sales, and product teams to align website optimisations with broader business goals
  • You can work with technical teams to implement data-driven changes and ensure smooth deployment of website updates

Your profile

• Education:
  • Ideally you completed a bachelor’s degree in Marketing, Business, Information Technology, or a related field
• Experience:
  • You have 2-5 years of experience in a similar role
  • You must already have experience with Shopify Plus
• Skills:
  • You have strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
  • You show expertise in A/B testing platforms (e.g., Optimizely, A/B Tasty, VWO)
  • You have an understanding of UX principles and the ability to make data-backed recommendations
  • Experience in planning and executing digital activations (e.g., product launches, seasonal campaigns)
  • Strong project management skills for coordinating between teams
  • You speak fluent English and German
• Preferred Qualifications:
  • Ideally, you already have experience working with web platforms, reporting tools, optimisation and A/B testing tools
  • A basic understanding of HTML/CSS to customise email templates would be a bonus
  • You possess knowledge of SEO best practices to ensure the site is optimised for search engines

Your Benefits

• Grow beyond yourself - with us you can expect varied activities with a lot of responsibility and the opportunity to develop yourself further
• We offer you a better work-life balance thanks to flexible working hours and 28 days' holiday a year
• On top of that, you have the option of 10 days of workation per year
• Of course, we will provide you with the hardware you need to do your job
• Fancy some booze? You'll receive an employee discount on our products as well as a free 700ml spirit with each new flavour launch
• Be part of a familial and dynamic company - we value communication at eye level and enjoy celebrating our successes together twice a year at our winter and summer parties. We also organise regular team events
• You get access to our corporate benefits and we subsidise your company pension scheme by 25%
• You can choose between a subsidy for public transport, Urban Sports Club or JobRad Would you like to become part of our Moonshine team? Great, we're looking forward to your application!