Content Marketing Manager

About Recyda

At Recyda, we thrive to revolutionise the world of packaging sustainability and circular economy. We have embarked on a mission to become the undisputed category winner for digital packaging sustainability management. With our innovative software-as-a-service solution, we are transforming the way companies achieve their sustainability goals.

With our technology, we aim to solve every headache associated with the intricate web of sustainability requirements in each market. Our all-encompassing platform streamlines the sustainability journey - from tracking and reporting to compliance and optimisation. Our software solution already serves as a game-changer to global companies like Beiersdorf and Kao.

Join our journey of growth as a Content Marketing Manager (m/f/d) to drive customer engagement and brand awareness while making a positive impact on the planet.

Fostering, growing, and celebrating a diverse team is a top priority. From our inception, we've been an international team, bringing together diverse backgrounds and perspectives to unite behind our common mission. Packaging waste affects everyone, and we believe a diverse team is essential in developing the best solutions for a sustainable future. Join us and contribute to our mission of tackling packaging waste with innovative, inclusive approaches.

Tasks

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Create, edit, and optimise various types of content, including blog posts, whitepapers, case studies, webinars, and social media posts.
• Design graphics to accompany content, ensuring a cohesive and visually appealing presentation.
• Collaborate with other teams (research team, customer success, etc.) to produce content that resonates with our target audience and supports our sales and marketing initiatives.
• Utilise SEO best practices to increase organic search visibility and drive traffic.
• Analyse content performance metrics and adjust strategies to improve engagement and lead generation.
• Stay up-to-date with industry trends and incorporate new ideas to keep our content fresh and competitive.
• Support other marketing activities such as event organisation to promote our brand and engage with our audience.

Requirements

• Degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
• Proven experience (3+ years) in content marketing, preferably in the B2B SaaS industry.
• Knowledge of the packaging and recycling industry is a plus.
• Exceptional writing, editing, and communication skills in English.
• Strong understanding of SEO principles and best practices, social media platforms and content management systems.
• Ability to design graphics using tools like Adobe Creative Suite or similar.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Highly motivated self-starter with the ability to work independently as well as part of a team in a fast-paced environment.

Benefits

• Unique opportunity to directly shape our growth by joining at this stage of our start-up and make a real impact with your contribution.
• Independent work in a team and steep development opportunities in a fast-growing company in the field of sustainability.
• Very flexible, innovative and creative working environment and close collaboration with experienced sales leaders and the company founders.
• Competitive salary.
• Flexible work arrangements (remote or hybrid possible) or work from our modern and bright offices in Freiburg (or from one of our up-and-coming hubs in Munich and Cologne).