App Store Optimization Manager (Part-Time)

REPLUG is a leading full-service app marketing consulting agency dedicated to driving mobile app growth for mobile-first and traditional companies worldwide. Leveraging transparent and actionable frameworks, our expert team specializes in Growth Consulting, Paid & Organic User Acquisition, Conversion Rate Optimization, and Mobile CRM & Retention.

At REPLUG, we are committed to helping our clients launch, scale, and optimize their mobile app presence effectively.

We are looking for an experienced freelance App Store Optimization Manager (Part-Time - up to 50%) with experience in running Apple Search Ads.

Tasks

• You will be fully responsible for some of our clients’ ASO projects
• You will make strategic recommendations to improve their App Store presence
• You will follow our ASO framework of operation and deliver high-quality insights and advices in a clear and detailed manner through emails and presentations
• You will ideate and perform A/B tests and implement optimizations for the projects you are responsible for
• You will create weekly reports and monthly presentations on keywords’ ranking, A/B tests, effectiveness of implementations, and other metrics
• You will also manage ASA for some of the projects in which you will be involved
• You will also participate in client-facing meetings and calls

Requirements

• Proven experience in ASO-related projects and in running ASA campaigns either as a freelancer or employee
• A deep understanding of how the App Store and Google Play Console algorithm works and what are the factors that influence ASO
• Experience with ASO tools such as Apptweak, Mobile Action and others
• Ability to brief designers for visual metadata updates and tests
• Business fluent in English - Any other European language is a plus
• Ideally based in European time zone

At REPLUG, we are committed to building a diverse, inclusive, and equitable workplace where everyone feels valued and inspired. We recognize that diverse teams foster innovative thinking, creative problem-solving, and a richer company culture. Research has shown that women and members of underrepresented communities often hesitate to apply for positions unless they meet every single listed qualification. We want to break down this barrier.

We encourage candidates of all backgrounds to apply, especially those who are passionate about making a difference in the mobile app marketing industry, even if you do not meet 100% of the qualifications. At REPLUG, we believe skills can be taught and nurtured; however, motivation and the willingness to learn are invaluable traits that you bring to the table. We're looking for individuals who are eager to grow, contribute to our mission, and be part of our journey towards innovation and diversity.

If you believe you could excel in this role, we would love to hear from you. Let's grow together.