Field Marketing Manager DACH

We're looking for a growth-driven, customer-focused (Senior) Marketing Manager (m/f/d) for the DACH region to drive brand awareness, growth, and retention. This role requires a passion for results, strong collaboration skills, creativity, and openness to test and learn. The successful candidate (m/f/d) has experience in partnering with the direct sales team and partnership teams, an extensive B2B marketing background, and a deep understanding of the region with an international perspective.

We need someone who can build relationships cross-functionally, understands the business quickly, and is an independent thinker and problem solver.

Your mission

• Creating and executing a regionally impactful marketing strategy and plan that builds brand awareness while also generating and accelerating pipeline for the DACH region
• Identifying and developing a deep understanding of our DACH buyer personas
• Developing and executing a broad range of integrated marketing programs including brand, vertical, and account-based marketing campaigns to support regional sales objectives. This will include adaptions of global campaigns & the creation of campaigns specifically for DACH
• Partnering with the corporate communication team to deliver integrated plans in the region in line with the local strategy. You ensure that we are telling the SoSafe story in a consistent voice
• Delivering impactful customer experiences and engagements together with our global growth marketing and event teams
• Being the voice of the DACH region for central marketing functions (e.g. brand, growth marketing, content marketing, and product marketing) and collaborating to agree on priorities for the region
• Forecasting, measuring, analyzing and reporting campaign results to drive continuous improvement and seeking to generate new global best practices through experimental efforts
• Enabling sales teams with toolkits, templates, and campaign timelines to ensure alignment between outbound sales and inbound marketing efforts

Your profile

• 5+ years B2B experience (ideally SaaS) delivering and accelerating sales pipeline through field marketing
• Experienced in brand execution, and growing brand awareness in the DACH region
• Robust understanding of marketing to technology decision-makers
• Experience partnering with the direct sales team and partnership teams, ensuring optimal pipeline coverage, acceleration, and alignment
• Strong analytical skills with demonstrated capabilities in campaign measurement, analyzing and interpreting data
• Experienced with sales and marketing automation, such as HubSpot and Salesforce
• Experience in steering and collaborating with corporate communications teams or PR agencies for DACH
• Outstanding German written communication and presentation skills – English required as communication language within the company (another EU language is a bonus)

Why Us?  

At SoSafe, you'll be part of a cybersecurity team that thrives on innovation, safeguarding organizations against evolving threats and making the digital world a safer place. You will have the opportunity to make a real impact, surrounded by a dynamic and supportive team and environment committed to your professional growth.  

What we offer:

Work-Life Balance: 

• Flexible hours 
• 33 vacation days 
• Daycare Support  

Mobility Support: 

• Public Transport Subsidy  
• Swapfiets 
• EuroRad  
• Free Parking at HQ 

Work Environment: 

• State-of-the-art tech 
• Annual company off-site 
• Networking events 
• Dog Friendly HQ 

Healthcare: 

• OpenUp 
• Fitness First  

Other Perks: 

• Company Pension Scheme 
• Corporate Discounts 
• Referral Bonus 
• Learning & Development Allowance 

About Us 

We are one of the fastest-growing security awareness scale-ups worldwide. By putting people first and focusing on behavioral science, we are disrupting the status-quo of Cyber Security. 

Backed by strong VC funding by those such as Highland Europe and Global Founders Capital, we are looking for more motivated team players who will assist us with our ambitious mission and international expansion. At SoSafe, you will take ownership for your work and your growth, taking your career to the next level! If you want to have an impact and are looking to contribute in meaningful ways within an open-minded environment that values diversity and community, SoSafe might just be the right place to work for you! 

Are you our next Cyber Security Hero? 

Join us on our journey to make the digital world a safer place!