Short Description
At SPREAD, we're engineers at heart. That means we are intellectually curious, critical thinkers, collaborative, and creative problem solvers with an eye for detail and a drive to achieve great things together.
We're looking for an experienced Field Marketing Manager to drive pipeline growth and accelerate market adoption through strategic field marketing initiatives. You'll work closely with our Sales team to plan, develop, and execute high-impact field marketing activities that move prospects through the funnel and strengthen customer relationships. This role is crucial in building meaningful connections with our target audience through in-person, virtual, and hybrid events while maintaining a strong focus on revenue generation.
You're the ideal candidate if you're strategic, data-driven, and creative, with a passion for creating engaging experiences that drive measurable business results in the B2B tech space. You should be curious about the latest trends in AI & Engineering Intelligence and have a talent for translating complex technical concepts into compelling event experiences and marketing campaigns.
Your Mission
As Field Marketing Manager, your goal is to build and execute a comprehensive field marketing strategy that drives pipeline growth, enhances customer engagement, and delivers measurable business results. Your key responsibilities will include:
- Develop and execute strategic field marketing plans that align with SPREAD's sales objectives and drive pipeline growth;
- Design and manage high-impact events including webinars, roundtables, customer dinners, networking events, and in-person demos;
- Identify and secure speaking opportunities at industry conferences, managing the entire speaker submission process;
- Create and implement customer champion programs to foster strong relationships and drive advocacy;
- Collaborate closely with Sales to develop strategies for converting leads into opportunities and customers into champions;
- Monitor industry trends and competitor activities to inform field marketing initiatives;
- Manage relationships with external vendors and partners for event logistics, booth management, and merchandise;
- Define and track key performance metrics to measure the success of field marketing activities;
- Build and nurture a strong brand community through events and social engagement;
- Oversee merchandise and marketing materials management for all field activities.
Your Experience
We know that people don't fit neatly into a box, and we value your character and drive more than your resume. We invite you to apply even if your experience doesn't match 100% of the qualifications listed.
- 5+ years of experience in field marketing, event marketing, or related roles, preferably in the technology or SaaS sector;
- Familiarity with B2B SaaS, AI, automotive, or manufacturing industries is a plus;
- Proven track record of planning and executing successful B2B events, both virtual and in-person;
- Experience in developing and implementing strategies that drive qualified leads and opportunities;
- Strong organizational skills with the ability to manage multiple projects simultaneously;
- German (ideally) at native level and excellent English language skills - verbal and written;
- Strong analytical skills with experience in tracking and reporting on marketing metrics and ROI;
- Proven ability to build and maintain strong relationships with customers and internal stakeholders;
- Passion for creating unique, engaging experiences that resonate with technical audiences;
- Strong collaborative skills and ability to work effectively with Sales, Marketing, and Product teams.
Why us?
- Amazing team - 120+ SPREADsters from 31+ nationalities
- High growth company - Series A funded & sustainably growing ARR
- Revolutionary product that customers love
- High learning curve and annual learning budget
- Competitive salary and flexible work schedule
- 30 days paid vacation and many other perks SPREAD is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, age, disability status, or socioeconomic background.
Contact
Dmytro Iefymenko
SPREAD GmbH
Prinzessinnenstraße 8-14
10969 Berlin