About the Job
Studydrive is Europe’s leading student community! With more than 3 million registered students, we are transforming the education market. For our users, we are an integral part of their daily lives, as they find direct access to their fellow students, helpful learning materials and all the answers to their most important questions about their studies.
At the same time, we offer our corporate customers unique access to the largest pool of young talent in Europe. We are an indispensable partner in recruiting and employer branding of junior staff and are constantly developing new formats for attracting young talents with the most renowned companies in Germany.
We started as a start-up in 2013 and have been part of the successful and international StepStone Group since 2019.
These are your tasks
- You will be responsible for the development and implementation of our content strategies and generate and optimize our content for SEO and social media to drive organic growth.
- You will work closely with the performance marketing team to best complement organic and paid channels and maximize our (national and international) reach.
- You find and use user-generated content (UGC) and cooperate with influencers to grow our brand further
- You analyze what moves our users: What does learning look like in the future, how can we continuously improve, what defines our brand identity and what sets us apart from the competition?
- You will support collaboration with external agencies and coordinate projects in the areas of market research, user testing and influencer campaigns.
- Your focus will be on acquiring new users and growing Studydrive.
What you are throwing in
- You have at least 2-3 years of professional experience in content, SEO or social media in a full-time position.
- You have a university degree in management, business administration, economics or a comparable course of study, ideally with a focus in marketing. An outstanding academic degree is an advantage.
- You have a strong analytical understanding and enjoy making and collecting data-based decisions.
- You have a “can-do” mentality and are able to manage projects independently and in a goal-oriented manner.
- You have experience with automation and know Python basics or are interested in learning them.
- Experience in working with influencers, sourcing user-generated content and working with agencies is a plus.
- You have a flair for new trends and social media topics and are looking forward to developing innovative ideas together with the design team to reach our target group authentically on platforms such as TikTok, Instagram & Co.
- You have an excellent command of English and understand how to create and optimize content both strategically and creatively. German is a plus.
This is what we offer you
- Awaiting you is a full-time employment position with an unlimited contract
- You get 30 vacation days per year
- Flexible working hours and home-office opportunities
- We’ll support your professional growth with a budget for conferences, books, courses, or however you see fit + 4 study-days a year to make time for your self-improvement
- To help you with your expenses, you get a starting budget of €50 a month for a category of your choice: Vouchers, Transportation, Internet or Lunch. Additionally, we offer corporate benefits for a huge range of online shops.
- Don’t speak German? Totally fine, as our company language is English. And in case you decide to improve your language skills, we offer free German classes as well
- In addition to delicious snacks and drinks, our new office at Postbahnhof also has cozy sofa corners and large windows with plenty of natural light