Performance Marketing Manager (all genders)

About the Job

Studydrive is Europe’s leading student community! With more than 3 million registered students, we are transforming the education market. For our users, we are an integral part of their daily lives, as they find direct access to their fellow students, helpful learning materials and all the answers to their most important questions about their studies.

At the same time, we offer our corporate customers unique access to the largest pool of young talent in Europe. We are an indispensable partner in recruiting and employer branding of junior staff and are constantly developing new formats for attracting young talents with the most renowned companies in Germany.

We started as a start-up in 2013 and have been part of the successful and international StepStone Group since 2019.

These are your tasks

• Performance Marketing Management: You are an active part of our performance marketing team and continuously manage and expand our channels such as Google Ads, Facebook & Instagram Ads, Apple Search, YouTube, LinkedIn, TikTok and potential new channels.
• Campaign Management: You will independently plan new campaigns on Paid Search, Paid Social, Display and App to raise Studydrive's profile. You will work closely with the Design & Content team to implement creative ideas.
• A/B Testing & Optimization: Your daily routine consists of continuous experimentation with creatives, bid techniques and target audiences to meet or exceed set KPIs.
• Budgeting: You will manage a 6-figure marketing budget across 5+ European markets and ensure that it is efficiently distributed across the different channels.
• Tracking & Reporting: Together with the BI & Data Engineering team you define target groups and tracking events. Using tools such as Power BI, you regularly analyze the extent to which campaigns are achieving their goals and derive optimization measures from this.
• Analysis & Communication: You analyze campaign performance, derive recommendations for action and regularly communicate the results to your team leader and the team.

What you are throwing in

• You have at least 3 years of practical experience with performance marketing campaigns.
• Analyzing data, driving insights and putting recommendations into practice is firmly anchored in your DNA
• You are very familiar with Google AdWords and other paid social channels (e.g. Meta, TikTok and others). You are no stranger to Google Analytics, Google Tag Manager or UTM tracking.
• Various marketing funnels and the associated tracking events are your second home, and you could talk for hours about CRO techniques
• You are curious by nature and love to try out new trends and acquisition channels.
• You always have the goal in mind, a positive outlook on life, work methodically and can prioritize tasks independently
• You are fluent in English, German is a plus
• We also welcome knowledge in the following areas:
  • Facebook API
  • Dynamic ads
  • LinkedIn Social Ads
  • From the education sector, B2B or/and B2C

This is what we offer you

• Awaiting you is a full-time employment position with an unlimited contract
• You get 30 vacation days per year
• Flexible working hours and home-office opportunities
• We’ll support your professional growth with a budget for conferences, books, courses, or however you see fit + 4 study-days a year to make time for your self-improvement
• To help you with your expenses, you get a starting budget of €50 a month for a category of your choice: Vouchers, Transportation, Internet or Lunch. Additionally, we offer corporate benefits for a huge range of online shops.
• Don’t speak German? Totally fine, as our company language is English. And in case you decide to improve your language skills, we offer free German classes as well
• In addition to delicious snacks and drinks, our new office at Postbahnhof also has cozy sofa corners and large windows with plenty of natural light