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  • Our client is a leading eCommerce company looking for a Chief Marketing Officer (CMO) to join their team. In this key role, you will be responsible for the development and leadership of an international, data-driven marketing organization that drives the company's success through innovative and efficient marketing strategies. You will be part of the management team and be a driving force in optimizing and growing the business.

    Aufgaben

    • Lead the development and continuous growth of a high-performing, internationally focused marketing team, leveraging data and analytics.
    • Set up a centralized service function to deliver cutting-edge marketing strategies tailored for eCommerce.
    • Build and lead a business development team dedicated to driving eCommerce growth.
    • Oversee the establishment and optimization of performance tracking tools, processes for real-time reporting, and forecasting to monitor marketing efforts effectively.
    • Drive the creation of data-driven marketing initiatives, managing central campaigns and advising regional teams on best practices and execution.
    • Take charge of enhancing the digital operations framework, focusing on long-term efficiency and scalability.
    • Continuously refine and streamline digital processes and ensure smooth coordination with third-party service providers to enhance the customer experience.

    Qualifikation

    • Proven track record in leading online marketing strategies from concept through execution, including both strategic and tactical expertise.
    • In-depth understanding of eCommerce business models and how advanced marketing techniques can optimize performance.
    • Expertise in key marketing areas including search engine advertising, optimization, campaign management, customer retention strategies, and social media engagement.
    • Strong familiarity with industry best practices for on-site and off-site marketing and their synergistic impact on overall performance.
    • Solid experience in optimizing eCommerce operations and implementing effective service processes to drive operational excellence.
    • Leadership experience managing large, international teams and several direct reports.
    • Experience in driving organizational growth, fostering a culture of innovation, and balancing creativity with efficiency within teams.
    • Solid background in process management, operational optimization, and applying business development methodologies in the eCommerce space.
    • A strategic, business-savvy approach to evaluating growth potential and optimizing organizational performance.
    • Proficiency in both German and English, with strong communication skills in both languages.

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