Senior Brand Manager (m/f/d)

As a Senior Brand Manager (m/f/d) at Upfield you will be part of shaping the future of food and driving our iconic brands and fast-growing plant-based champions to act as pioneers in the high-paced food industry and in one of its key markets: DACH/IT. 

Location: Germany (preferably in or around Hamburg) 

Hybrid  

About the position 

As a Senior Brand Manager (m/f/d), you will join a collaborative and fast-paced team that is driving the growth of our brands in a highly competitive market environment.  

Main responsibilities: 

• Own the performance of your brand(s) – accountable for the P&L, marketing budget and for translating ideas into actions;
• Develop and lead your brand(s) strategy, innovation and renovation pipeline and drive its implementation across the business;
• Build on category, customer and local insights to build and lead the implementation and steering of local growth plans;
• Leading and landing brilliant local execution in a 360° approach driving our brand awareness via owned and earned channels;
• Analyze brand performance and translate learnings into recommendation for action (using tools such as Nielsen, GfK, Kantar, product tasting & testing);
• Stay up-to-date with industry trends and competitor activities; conduct testing to gather insights on our target audience, consumer behavior and market trends;
• Collaborate with cross-functional teams including sales, foodservice, R&D and supply chain to drive and ensure alignment on brand execution. 

This role is an exciting opportunity to continue building and shaping innovative and iconic brand(s), especially with a focus on brand building, shaping the portfolio and driving in-store sales. By working in a collaborative, hands-on-deck team, you will be able to bring a lot of new and creative ideas to the table and bring these to life. 

So, what does it take to be successful in this role? 

• Min. 5-7 years of experience working in brand/trade marketing, category management or product management;
• You are a strong strategic thinker and can easily translate data / analytics into an actionable plan;
• With a self-starter and hands-on mentality, you are naturally taking initiative and ownership;
• You have a creative mindset, with a passion for innovation, problem solving and brand building;
• MS Office proficiency, especially PowerPoint and Excel 
• We operate in a global environment so fluency in both German and English is required. 

We operate in a global environment so fluency in both German and English is required. 

About Upfield!  

We are the largest plant-based company in the world, and we believe in doing what's right for our people, our customers and the planet. We're the #1 global producer of plant-based spreads, creams, and non-dairy cheeses, boasting over 100 brands, including RAMA, LÄTTA, BECEL and VIOLIFE.  

We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.  

Our mission is to lead a "Better Plant-Based Future," and you can be at the forefront of this journey. 

What's next 

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Felix Cheison, an E-Mail to: [email protected].  

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.   

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.   

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.  
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