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Senior Digital Fundraising Specialist
Summary
The Wikimedia Foundation seeks an experienced and creative digital marketer to join our Online Fundraising team as our Senior Digital Fundraising Specialist, reporting to the Senior Manager of Fundraising Growth. The Wikimedia Foundation raises tens of millions of dollars annually from fundraising banner campaigns which appear on Wikipedia.org to readers around the world. Inside these campaigns, we run "a/b tests" to optimize conversion and donor experience.
The Senior Digital Fundraising Specialist will be responsible for executing these banner campaigns from start to finish. You will lead campaign task completion and coordinate banner production for a team of developers, designers and copywriters, ensuring campaigns are executed with a high degree of quality.
You will also be responsible for managing a/b test queues and aligning each campaign test plan against our overall optimization objectives. You will work closely with the Senior Manager of Fundraising Growth to ensure tests are conducted with a high degree of rigor, and eagerly follow test results and create impact reports to inform the team's approach and support our continual learning model.
The ideal candidate will have prior experience with complex digital marketing campaigns, and using tools such as Asana to coordinate work and deliverables from different teams to produce powerful web experiences. They will also have experience leveraging data and analysis to understand a/b test performance and optimize online customer conversion paths.
Key responsibilities
Specific deliverables
Desired qualifications
Additionally, we'd love it if you have experience with
The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.
The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.
As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.
The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$90,868 to US$137,321 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location.
*Please note that we are currently able to hire in the following countries: Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Arab Emirates, United Kingdom, United States of America and Uruguay. Our non-US employees are hired through a local third party Employer of Record (EOR).
We periodically review this list to streamline to ensure alignment with our hiring requirements.
All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.
If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at [email protected] or +1 (415) 839-6885.
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